Nathan Latka runs “The Top” podcast where he interviews founders of SaaS companies. His 15-minute episodes capture information about these companies in terms of ARR (Annual Recurring Revenue), CAC (Customer Acquisition Cost), Churn, ARPU (Average Revenue Per User). With over 8,000,000 downloads, “The Top” is one of the most loved business podcasts.
Enjoy the latest episode of his podcast with Cofounder and CEO of Airim.
Watch it here:
Time Stamped Show Notes:
00:00 – Nathan’s introduction to today’s show
00:40 – How Airim helps companies improve their inbound sales funnels
02:00 – The keywords they help businesses rank for better
02:55 – Why their average customer pays them $250 per month?
03:15 – How they’ve scaled to 42 paying customers since launching in 2017
03:55 – Why they are doing $10k in ARR right now
04:00 – How they’ve grown to 6 employees
04:30 – Why they lost $20k in ARR by switching from services to SaaS
05:30 – How Airim doubled their SaaS revenue last year
05:50 – Why they are at 5% gross logo churn annually right now
06:20 – How they landed a lot of their customers through outbound sales initially
07:00 – Why they are paying between $100 and $1k to land a new customer
07:30 – How LinkedIn and their powered by branding has helped Airim scale fast
08:15 – About being cash flow positive
08:25 – Answers to “The Famous Five”
Do let us know your questions and suggestions in comments 🙂