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We got Latka: Presenting Airim’s interview on “The Top” podcast by Nathan Latka

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Nathan Latka runs “The Top” podcast where he interviews founders of SaaS companies. His 15-minute episodes capture information about these companies in terms of ARR (Annual Recurring Revenue), CAC (Customer Acquisition Cost), Churn, ARPU (Average Revenue Per User). With over 8,000,000 downloads, “The Top” is one of the most loved business podcasts.

Enjoy the latest episode of his podcast with Cofounder and CEO of Airim.

Watch it here:

Time Stamped Show Notes:

00:00 – Nathan’s introduction to today’s show

00:40 – How Airim helps companies improve their inbound sales funnels

02:00 – The keywords they help businesses rank for better

02:55 – Why their average customer pays them $250 per month?

03:15 – How they’ve scaled to 42 paying customers since launching in 2017

03:55 – Why they are doing $10k in ARR right now

04:00 – How they’ve grown to 6 employees

04:30 – Why they lost $20k in ARR by switching from services to SaaS

05:30 – How Airim doubled their SaaS revenue last year

05:50 – Why they are at 5% gross logo churn annually right now

06:20 – How they landed a lot of their customers through outbound sales initially

07:00 – Why they are paying between $100 and $1k to land a new customer

07:30 – How LinkedIn and their powered by branding has helped Airim scale fast

08:15 – About being cash flow positive

08:25 – Answers to “The Famous Five”

Do let us know your questions and suggestions in comments 🙂

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  • We have joined Whatfix 🎉
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  • How to Increase the Usage of your Knowledge Base
  • Our Success with going Multi-Lingual
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