“If you’re building a product for unprompting user engagement, you gotta find your internal trigger!” – Nir Eyal Ingrained habits are behaviours done with little or no conscious thought and they guide nearly half of our daily actions. Nir Eyal, in Hooked, specifies 4 advantages of building habit-forming products. Eyal also mentions the four stages…
Five Reasons Why Personalized Self-Service Will Dominate User Experience
Self-service plays a critical part in the company-customer relationship. There is demand for information throughout the pre-sale, onboarding, support, and renewal phases. Self-service content such as FAQs, support articles, blogs, customer reviews and feature descriptions comprise a vital part of information for customers. Personalized self-service tops it up a notch by providing targeted information to…
Why is Customer Effort Score (CES) a big deal?
In one sentence: A high Customer Effort Score (CES) has a very high correlation with the likelihood to repurchase. Low EFFORT experiences can correlate to a 94% likelihood to repurchase No executive worth their salt should bat an eye to the fact that customer satisfaction is one of the most crucial factors for any business. According…
Why is Repositioning essential to boost your Airim experience?
Key take aways (in case TL;DR) You need optimized positioning of Airim to ensure awesome user experience on your website Repositioning enhances mobile experience and removes any conflict with website design and CTAs (Call To Action) You can easily reposition Airim Every time a prospective customer visits your website, she comes with an opportunity. An opportunity…
Slow Death of Live Chat, Chatbots & More
If texting takes more time than clicking on a webview, why is it better?” tweets Connie Chan (Partner at Andreessen Horowitz) You might be wondering why a partner at one of the best known VC firms is tweet-shaming (an arsenal of tweets to be precise) “Chat”. Well, to understand this we’ve to understand the journey…
Independence from an annoying experience!
Its the Fourth of July again. And like everytime, we’re sure that your plans of picnics, parties or fireworks would be in full swing. While you plan your holiday and celebrate the auspicious day at your favourite beach we have another good news for the digital side of your business. Yes, your days of worrying…
And the Best User Experience award goes to…
We don’t generally like to brag but we have a news that is too good to hide. So, here it is: Airim has recently earned a top spot among top 15 customer software in the communications software category from the popular SaaS directory FinancesOnline. The review platform has already conducted analysis for over 5,000 software…