As markets become more competitive, product marketers have to climb an uphill battle to get into the mind of their prospects within eight seconds or lesser Every customer has their own set of problems, to which they want a solution quickly. They wouldn’t want to take the effort to navigate one page after another, just…
Category: User Experience
How to Increase the Usage of your Knowledge Base
It is likely that the first company to use a knowledge base for its customers popularly was Apple Inc. It was around the late 90s when they launched support.apple.com to help customers solve problems on their own. We believe that this was a significant step in the field of customer empowerment and it was obvious…
Feature Release (April, 2019): How to embed dynamic FAQs in your website or app?
Real-time personalized content on web and mobile devices is turning into a must-have requirement for ensuring a great customer experience. Simply put, personalization is no longer just a component of your email/SMS marketing. So, what is the best way to personalize your website based on their interactions? Can a section of your website be dynamically…
Get 3X user engagement by embedding Airim in your Hooked cycle
“If you’re building a product for unprompting user engagement, you gotta find your internal trigger!” – Nir Eyal Ingrained habits are behaviours done with little or no conscious thought and they guide nearly half of our daily actions. Nir Eyal, in Hooked, specifies 4 advantages of building habit-forming products. Eyal also mentions the four stages…
Five Reasons Why Personalized Self-Service Will Dominate User Experience
Self-service plays a critical part in the company-customer relationship. There is demand for information throughout the pre-sale, onboarding, support, and renewal phases. Self-service content such as FAQs, support articles, blogs, customer reviews and feature descriptions comprise a vital part of information for customers. Personalized self-service tops it up a notch by providing targeted information to…
Why is Customer Effort Score (CES) a big deal?
In one sentence: A high Customer Effort Score (CES) has a very high correlation with the likelihood to repurchase. Low EFFORT experiences can correlate to a 94% likelihood to repurchase No executive worth their salt should bat an eye to the fact that customer satisfaction is one of the most crucial factors for any business. According…
Slow Death of Live Chat, Chatbots & More
If texting takes more time than clicking on a webview, why is it better?” tweets Connie Chan (Partner at Andreessen Horowitz) You might be wondering why a partner at one of the best known VC firms is tweet-shaming (an arsenal of tweets to be precise) “Chat”. Well, to understand this we’ve to understand the journey…
Independence from an annoying experience!
Its the Fourth of July again. And like everytime, we’re sure that your plans of picnics, parties or fireworks would be in full swing. While you plan your holiday and celebrate the auspicious day at your favourite beach we have another good news for the digital side of your business. Yes, your days of worrying…
And the Best User Experience award goes to…
We don’t generally like to brag but we have a news that is too good to hide. So, here it is: Airim has recently earned a top spot among top 15 customer software in the communications software category from the popular SaaS directory FinancesOnline. The review platform has already conducted analysis for over 5,000 software…