Real-time personalized content on web and mobile devices is turning into a must-have requirement for ensuring a great customer experience. Simply put, personalization is no longer just a component of your email/SMS marketing. So, what is the best way to personalize your website based on their interactions? Can a section of your website be dynamically…
Category: Marketing
60+ Tips & Tricks on Marketing from SaaStr Annual 2019
SaaStr Annual 2019 did something amazing. They set up a wall where 10,000+ SaaS leaders could come and share tips on marketing with their fellow attendees. Some of you attendees might have missed it. Luckily, I got a pic of all the post-it notes when the final day had just wrapped up. But just downloading…
Get 3X user engagement by embedding Airim in your Hooked cycle
“If you’re building a product for unprompting user engagement, you gotta find your internal trigger!” – Nir Eyal Ingrained habits are behaviours done with little or no conscious thought and they guide nearly half of our daily actions. Nir Eyal, in Hooked, specifies 4 advantages of building habit-forming products. Eyal also mentions the four stages…
Five Reasons Why Personalized Self-Service Will Dominate User Experience
Self-service plays a critical part in the company-customer relationship. There is demand for information throughout the pre-sale, onboarding, support, and renewal phases. Self-service content such as FAQs, support articles, blogs, customer reviews and feature descriptions comprise a vital part of information for customers. Personalized self-service tops it up a notch by providing targeted information to…
Why is Customer Effort Score (CES) a big deal?
In one sentence: A high Customer Effort Score (CES) has a very high correlation with the likelihood to repurchase. Low EFFORT experiences can correlate to a 94% likelihood to repurchase No executive worth their salt should bat an eye to the fact that customer satisfaction is one of the most crucial factors for any business. According…
Why is Repositioning essential to boost your Airim experience?
Key take aways (in case TL;DR) You need optimized positioning of Airim to ensure awesome user experience on your website Repositioning enhances mobile experience and removes any conflict with website design and CTAs (Call To Action) You can easily reposition Airim Every time a prospective customer visits your website, she comes with an opportunity. An opportunity…
Slow Death of Live Chat, Chatbots & More
If texting takes more time than clicking on a webview, why is it better?” tweets Connie Chan (Partner at Andreessen Horowitz) You might be wondering why a partner at one of the best known VC firms is tweet-shaming (an arsenal of tweets to be precise) “Chat”. Well, to understand this we’ve to understand the journey…
And the Best User Experience award goes to…
We don’t generally like to brag but we have a news that is too good to hide. So, here it is: Airim has recently earned a top spot among top 15 customer software in the communications software category from the popular SaaS directory FinancesOnline. The review platform has already conducted analysis for over 5,000 software…