User Experience

Why is Customer Effort Score (CES) a big deal?

In one sentence: A high Customer Effort Score (CES) has a very high correlation with the likelihood to repurchase. Low EFFORT experiences can correlate to a 94% likelihood to repurchase No executive worth their salt should bat an eye to the fact that customer satisfaction is one of the most crucial factors for any business. According […]

Read More

User Experience

Live Chat, Real-time messaging or Search?

Most marketers are focused on chasing growth. Whether it’s website traffic, inbound or outbound leads, it’s always good to have more of them. Often communication with the customer at top of the funnel is a primary concern for any growth strategy. Marketers are always in search for the best tools to solve this. Although they don’t […]

Read More

Airim Features

Why is Repositioning essential to boost your Airim experience?

Key take aways (in case TL;DR) You need optimized positioning of Airim to ensure awesome user experience on your website Repositioning enhances mobile experience and removes any conflict with website design and CTAs (Call To Action) You can easily reposition Airim Every time a prospective customer visits your website, she comes with an opportunity. An opportunity […]

Read More

World Cup

Will Croatia create World Cup history? Data science says otherwise

Russia’s FIFA world cup 2018 has been one of the most entertaining editions. It has unfolded in the most unexpected ways to have Croatia emerge into the FINALE for the first time in the history of soccer. Fans and supporters (including Airim’s team) of different nationalities have cried their hearts out in joy or lament […]

Read More

User Experience

Slow Death of Live Chat, Chatbots & More

If texting takes more time than clicking on a webview, why is it better?” tweets Connie Chan (Partner at Andreessen Horowitz) You might be wondering why a partner at one of the best known VC firms is tweet-shaming (an arsenal of tweets to be precise) “Chat”. Well, to understand this we’ve to understand the journey […]

Read More

UncategorizedUser Experience

Independence from an annoying experience!

Its the Fourth of July again. And like everytime, we’re sure that your plans of picnics, parties or fireworks would be in full swing. While you plan your holiday and celebrate the auspicious day at your favourite beach we have another good news for the digital side of your business. Yes, your days of worrying […]

Read More

User Experience

And the Best User Experience award goes to…

We don’t generally like to brag but we have a news that is too good to hide. So, here it is: Airim has recently earned a top spot among top 15 customer software in the communications software category from the popular SaaS directory FinancesOnline. The review platform has already conducted analysis for over 5,000 software […]

Read More